The 2 Phrases You Must Avoid in Your Personal Brand

People with great Personal Brands stand out because they are specific and unique. They use language that doesn’t sound like everyone else when they describe themselves, which helps to make them memorable. So, if you want to stand out, then here are the 2 Phrases You Must Avoid in Your Personal Brand.

Phrase #1: Stop Saying You’re a ‘Problem Solver’

Here’s some news – everyone solves problems. There’s nothing special in that. Saying you are a ‘problem solver’ does not differentiate you from anyone. Shoelaces undone? You tie them! See, problem solved!

If you want to stand out and position yourself as valuable, then tell people what specific problems or challenge you can solve for them and their business.

Your ability to solve problems is what makes you valuable and usually tied to your specific industry skills. So, think, what are your top 5 industry specific skills and what problems do they enable me to solve for the business?

Examples:

Many businesses struggle to communicate their brand, which makes it difficult to really connect with the customers. I help businesses solve their branding issues by helping them create a powerful brand message that effectively position them in the market.

Business often struggle to retain staff, which is a costly problem to have. I enable businesses to reduce staff turnover with strategies that promote collaboration and increased employee engagement. 

Phrase #2: Stop Saying You’re ‘Results-Focused’

Here’s some more news – everything you do produces a result; positive, neutral or negative. In fact, deciding not to get out of bed one day instead of going to work, will still produce some sort of result.

If you want to position yourself as valuable, then you need to be able to communicate to businesses exactly what type of results you are able to help them achieve. Once again, this is related to your industry skills.

Think of the results as the outcome of the problems you can solve.

Examples:

I improve business outcomes and increase profitability through better cash-flow management as well as provide data-driven information for better forecasting. 

I enable organisations to provide their employees with the best workplace experiences by working towards creating a harmonious workplace culture.

 

Both of these highly overused phrases do nothing to enhance your Personal Brand or position you as valuable. They are just empty, vague phrases.

If you’re going to stand out with a strong Personal Brand, then you need to be specific:

What problems can you solve and what results can you produce?

The way you describe yourself and the language you use, has the power to position you as a highly valuable person. 

So, banish the phrases, ‘I am a problem solver’ and ‘I am results-focused’ from your vocabulary. Instead get specific and really stand out.

Related Article: In a crowded market where everyone is competing for attention, it can be a real struggle to be heard. Check out this article on how you can stand out from the crowd.