Your Personal Brand Could Be Holding Your Career Back
We all have a Personal Brand, whether we realize it or not. But if you’re not aware of your brand, then you’re not in control of it and that may mean that your Personal Brand could be holding your career back.
The person who knows exactly what their Professional Identity is and can effectively communicate it with confidence, has an immediate competitive advantage over those who can’t.
For many people, it can be a real struggle to identify exactly what their Professional Identity and Personal Brand is, let alone communicate it to others.
Back in my days as a recruitment consultant, I remember interviewing literally 100s of people that really struggled to effectively answer the question, ‘so, tell me about yourself’ or ‘tell me about your greatest strengths or skills’ or ‘why do you think you’re a great fit for this role’?
And so, because they had no idea of their Professional Identity or Personal Brand, let alone how to articulate it, I had no idea how to represent them to my clients. This meant that so many people simply missed out on what could have been their dream role.
You see, trying to communicate your brand message to others without a solid understanding of your own Professional Identity and the value you represent, will ultimately CONFUSE your audience.
Not only does this have the potential to damage your brand but it could also seriously hold your career back.
Which begs the question, how many career opportunities have you missed out on because your brand (or lack of awareness of your brand) has held you back?
If you’re wanting to get ahead, accelerate your career and be in a position to take advantage of as many career opportunities that you can, then you need to develop a much better understanding of your Professional Identity and build your Personal Brand to such a degree that people will come to you for career opportunities.
The John Maltby Strategy can help you do exactly that. It’s a Career Mastery framework that helps you transform your career from ordinary to EPIC by defining your Professional Identity, uncovering your real capabilities and creating a powerful Personal Brand. Click here to find out more about it.
Don’t let your lack of self-professional awareness be the factor that holds you back from a career that is truly epic and one you absolutely deserve.
Related Article: Having a strong Personal Brand can be a real game changer when it comes to growing your career. Check out my article, 5 Career Advantages of Strong Personal Brand