Stand Out Archives | Johnathan Maltby
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Stand Out Tag

Just like your body needs a health check every so often to keep you in tip top running order, so does your Personal Brand. A healthy Personal Brand creates a buzz, a favourable perception in the minds of your audience and ultimately attracts exciting career...

Strong Personal Brands stand out because they are specific and memorable. The way you describe yourself and the language you use, has the power to position you as a highly valuable person.  However, there are certain overused phrases that are so vague, that they do nothing to...

Typically, when you productise, you are making or developing a product into something marketable and for sale, whether it be an idea, a process, a prototype or an area of expertise. You collect the various attributes and parts, the features and benefits and package them all together ready for sale. When something is in...