Personal Branding Archives | Johnathan Maltby
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Personal Branding

In a highly competitive job market, your Personal Brand is the secret weapon to standing out. Building and communicating your professional identity and brand should be a key strategy for a successful career. Strategic use of Social Media can help you seriously boost your visibility, position...

Strong Personal Brands stand out because they are specific and memorable. The way you describe yourself and the language you use, has the power to position you as a highly valuable person.  However, there are certain overused phrases that are so vague, that they do nothing to...

There are many ways we can measure our value. In a professional capacity, it’s usually tied to our industry-related capabilities and what these actually mean for an organisation. But what happens when we don’t have an accurate and specific understanding of our professional capabilities? Well a lot actually…and it...

This is the time of year that most people start evaluating their current career status and for many, the time when they start looking for new jobs. I recently had a client who was desperate to break out of the corporate mould that was stifling her....

Labels are a vital part of our lives and our brains love to categorise things and put them into metaphorical boxes in our head. It’s how we make sense of our world. When something doesn't have a label, then things can get confusing and we have...

For many people, getting their head around exactly who and what they are as a professional, can be a real challenge. They are acquainted with themselves but don’t truly know themselves or appreciate the full range of their capabilities. Before you can ‘brand’ yourself, you essentially need to...

Having a strong, strategically crafted Personal Brand with a carefully planned visibility strategy will bring enormous benefits to your career. It can mean the difference between a career that is ordinary and one that is truly epic. Below are 5 advantages that a strong Personal Brand...

  We all have a Personal Brand, whether we realize it or not. But if we are not aware of our brand, then we are not in control of it and if that’s the case, then we risk leaving it in the hands of others to...

  OK, so at some point in our careers, many of us come to the realisation that our current job or career simply doesn’t fill us with the same level of excitement as it used to. This is pretty normal and it generally leaves us asking...