Just like your body needs a health check every so often to keep you in tip top running order, so does your Personal Brand. A healthy Personal Brand creates a buzz, a favourable perception in the minds of your audience and ultimately attracts exciting career...
Everyone has a Personal Brand, whether they realise it or not. But how do you determine the 'Health' of your Personal Brand? If you ever wanted to get an understanding of your online digital footprint and a snapshot of where your current Personal Brand sits,...
You’re driving in your car and need to change lanes. You put your indicator on, check your mirrors and start moving over. Suddenly you hear a screech of brakes and the sound of a horn blaring at you. ‘Where the hell did that person suddenly...
In a highly competitive job market, your Personal Brand is the secret weapon to standing out. Building and communicating your professional identity and brand should be a key strategy for a successful career. Strategic use of Social Media can help you seriously boost your visibility, position...
I love motorcycles. Not just riding them but building and restoring them too. I love the smell of the oil, the grease on my hands and the feeling you get when you crank that engine for the first time after rebuilding it and it actually...
Strong Personal Brands stand out because they are specific and memorable. The way you describe yourself and the language you use, has the power to position you as a highly valuable person. However, there are certain overused phrases that are so vague, that they do nothing to...
There are many ways we can measure our value. In a professional capacity, it’s usually tied to our industry-related capabilities and what these actually mean for an organisation. But what happens when we don’t have an accurate and specific understanding of our professional capabilities? Well a lot actually…and it...
This is the time of year that most people start evaluating their current career status and for many, the time when they start looking for new jobs. I recently had a client who was desperate to break out of the corporate mould that was stifling her....
Labels are a vital part of our lives and our brains love to categorise things and put them into metaphorical boxes in our head. It’s how we make sense of our world. When something doesn't have a label, then things can get confusing and we have...
For many people, getting their head around exactly who and what they are as a professional, can be a real challenge. They are acquainted with themselves but don’t truly know themselves or appreciate the full range of their capabilities. Before you can ‘brand’ yourself, you essentially need to...