Personal Branding Archives | Johnathan Maltby
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Personal Branding

For many people, getting their head around exactly who and what they are as a professional, can be a real challenge. They are acquainted with themselves but don’t truly know themselves or appreciate the full range of their capabilities. Before you can ‘brand’ yourself, you essentially need to...

Having a strong, strategically crafted Personal Brand with a carefully planned visibility strategy will bring enormous benefits to your career. It can mean the difference between a career that is ordinary and one that is truly epic. Below are 5 advantages that a strong Personal Brand...

  We all have a Personal Brand, whether we realize it or not. But if we are not aware of our brand, then we are not in control of it and if that’s the case, then we risk leaving it in the hands of others to...

  OK, so at some point in our careers, many of us come to the realisation that our current job or career simply doesn’t fill us with the same level of excitement as it used to. This is pretty normal and it generally leaves us asking...

  Warning! The article below may challenge some of your beliefs and values. It is not designed to be ‘edgy’ or controversial but it may get you to reassess a value that could be holding your career back.   “So, tell me about yourself”. It is a question...

    I am often asked if someone should spend time improving on their weaknesses or rather devote that time to honing and sharpening their strengths. The advice that I usually give to this question is that if your weaknesses are a detriment to you career and...

Typically, when you productise, you are making or developing a product into something marketable and for sale, whether it be an idea, a process, a prototype or an area of expertise. You collect the various attributes and parts, the features and benefits and package them all together ready for sale. When something is in...