How to Productise Your Way To Career Success | Johnathan Maltby
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How to Productise Your Way To Career Success

How to Productise Your Way To Career Success


Typically, when you productise, you are making or developing a product into something marketable and for sale, whether it be an idea, a process, a prototype or an area of expertise. You collect the various attributes and parts, the features and benefits and package them all together ready for sale. When something is in a neat package, it becomes easier to label and categorise. And so just like a product, you can gather your relevant skills and experiences into a neat and focused package for a potential employer.

You see when hiring managers and recruiters are looking to fill a role, they are trying to tick as many boxes as they can when searching for and interviewing applicants. They are looking for matches in skills and relevant experience not to mention the team culture fit too.

The quickest way to help them tick the necessary boxes is for you to pigeon-hole and package yourself. In other words, be what they need you to be so you can fit into their temporary little box. Make it easy for them to label you because if they can’t do this quickly enough, you will end up in their ‘too hard basket’.

When it comes to productising and packaging yourself, wrap yourself in the language of that role or industry in all your personal branding material such as your resume and LinkedIn. Using the correct language and terminology will make you much more accessible to your audience, in this case, Hiring Managers, HR and Recruiters.

Here’s an example, if you are a graduate accountant and you are looking for a graduate accounting role, then be exactly that, a graduate accountant, in all your personal branding material. In other words, be exactly what they need you to be and use the language and terminology that a junior accountant would typically use in that role.

The same thing goes when looking for a promotion. If you are wanting to climb the career ladder,  then be what they need you to be for that promotion. Start early by talking (language) and acting like someone who is already in that role job as it will make it easier for your company to promote you if they can easily see alignment. In other words, productise yourself for that specific promotion.

Sharpen your focus and be what they need you to be and once you are in the role, you can then let them know about all the other skills you have and you can once again be a unique snowflake.

Remember, if you are everything to everyone then you become nothing to no one so carefully consider how you want to package and position yourself before you start applying for that dream role.